Businesses can now decide whether they want to answer the customers’ questions on Facebook publicly or via Messenger. When Facebook enabled messaging for business pages the show has begun. Over 1.3 billion people use Messenger and that audience plays a big role in businesses’ decision to use it for communication purposes. Facebook Messengerįacebook Messenger is wildly popular among people so businesses saw an opportunity in that and started to use it for interaction with customers. Only after we have the information about both rivals can we get into details about their use in business.
In the following lines, we will revise these communication channels and based on that information you can decide which one would be the best solution for your business.įirst of all, let’s get to know the two chat options. They both have their advantages and disadvantages so how can you make a decision? Not to mention that you have to account for your business’s needs. In this pursuit, two options often arise as possible solutions – Facebook Messanger and live chats. That’s why businesses put so much effort into finding the best solution for communicating with customers. The way you interact with the customers will furthermore determine the customers’ journey.
In the pursuit of more buyers, customer service is the key element.
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